CEO Today Management Consulting Awards 2021

CANADA

CEO TODAY MANAGEMENT CONSULTING AWARDS 2021 Jonathon Karelse CEO of NorthFind Management ABOUT JONATHONKARELSE Jonathon Karelse is the CEO of NorthFind Management, and is a global leader in demand planning, Operational excellence and Integrated Business Planning. He combines extensive experience with the latest best practices to improve supply chain operations, optimally leveraging people, processes and tools. Jonathon is leading the conversation that Behavioral Economics represents the next big idea for demand planning in most companies. He believes that by understanding the causes of biases and heuristics in planning, organizations can make rapid improvements in real- world performance. As a frequent contributor to the Supply Chain Council of Canada, the Association for Supply Chain Management, and the International Institute of Forecasters (IIF), Jonathon tracks trends and directly influences best practices in Demand Planning and IBP. His work with NorthFind was recognized in 2020 by Supply Chain Brain – Top 100 Great Supply Chain Partners – and by Supply and Demand Chain Executive: Top 100 Supply Chain Projects for their support of Heinekenʼs application of Behavioral Economics in global planning. He has been cited for his work on Forecast Value Add (FVA) analysis; the integration of Judgment and Business Intelligence into statistical forecasting; and Conflict Resolution in consensus forecasting. Jonathon is a Director of the Eagle Ridge Hospital Foundation where he is Chair of the Governance and Strategic Action Planning Committees. He is a graduate of the MIT Sloan .School of Management, a member of the 2019 Management Excellence cohort at Harvard Business School, and is a member of the Harvard Business Reviewʼs Advisory Council. Recent Publications “Mitigating Unconscious Bias in Forecasting” FORESIGHT: The International Journal of Applied Forecasting

Contact Details Jonathon Karelse E: jkarelse@north-find.com W: north-find.com

FIRMPROFILE NorthFindManagement was founded in 2012 with Supply Chain Management as a cornerstone of its practice. Since becoming CEO, Karelse has added deep capability in Risk Management and Business Continuity Planning, digital transformation and strategic network optimization. Joining him at NorthFind are recognized leaders in their respective disciplines: inventory optimization and network design; strategic sourcing and supplier performance management; analytics and supply chain modeling; and more. Together, the NorthFind team represents the global benchmark for end-to-end supply chain performance.

“When Forecasts Go Wrong – and Why” SUPPLYCHAINBRAIN

“S&OPWonʼt Fix Your Forecasts” LINKEDIN

“Forecast Value Added Interview with Jonathon Karelse” SAS

“The Human Factor in Demand Forecasting” SUPPLYCHAINBRAIN Awards 2021 Pros to Know SUPPLY & DEMAND CHAIN EXECUTIVE 2020 100 Great Supply Chain Partners SUPPLYCHAINBRAIN SDCE 100 Top Supply Chain Projects for 2020 SUPPLY & DEMAND CHAIN EXECUTIVE

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