CEO Today - Executive Coaching Awards 2022

CEO Today Execut ive Coaching Award s 2022 - USA -

Dr. Tina Frizzell-Jenkins CEO of JTI, LLC

I am Dr. Tina Frizzell-Jenkins. I am a Professional Credentialed Coach (PCC) with the International Coaching Federation and a former (retired after 31 years of service to the space program) NASA Coaching Program Manager. I am the chief executive officer of Just Traders International, LLC doing business as JTI Coaching & Seminars, which I incorporated in 2002. My team and I take AIM with our clients to build their Authority, Influence, and Marketing so clients can do what they love and do it accurately and precisely using Coaching as a tool. Assist our clients in building authority by creating an asset (book) through authorship; Build influence by implementing high-level coaching skills with group coaching formats; Contribute marketing guidance for our clients to promote and sell their products/services using marketing funnels I realized that business coaching was my calling when I was working for NASA as an engineer, yet, I found incredible joy in my side hustle, assisting entrepreneurs in excelling in their business endeavors. However, I was not calling “it” coaching. The actual awaking to coaching came when I received a professional coach in a NASA leadership program. That’s when I realized what I was already doing was called executive/business coaching, then I knew that I wanted to coach with Our ABC business approach for our clients:

high-level skills, so I pursued coaching formally with the Institute for Professional Excellence in Coaching (iPEC). I am motivated to help my clients achieve their best; I remember what it was like trying to achieve my best growing up, struggling to read and write because I am dyslexic. I remember having to be creative and spending endless hours inventing ways to make learning work for me. The struggle was real; however, I had my coaches in my ear encouraging me, cheering me on, and believing in me when I had trouble believing in myself. My coaches were my mom and dad. They got me across the finish line mainly because I gave them permission to be in my ear and to help change and elevate my mindset. I know the value of having a coach. Therefore, I help my clients be creative to connect the dots in life and business, to promote their genius, and eliminate some of their stress. I am the coach in their ear, and I take the success journey with them. With my business executives, I am privileged to assist them with expanding their business model from One to One coaching to One to Many coaching to buy back their time and scale their business. This is accomplished as they utilize coaching tools to coach like a pro and build influence in their business communities without going to coaching school. Having great coaching tools is one thing; however, getting permission to be the voice in a client’s ear is another thing altogether. To get the best coaching results with a client, the client has to grant permission to the coach to speak into their

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